[Show Information] Ten years accompanied by gratitude: Asia Outdoor Exhibition, industry-recognized exhibition platform

From July 23 to 26, 2015, at the Nanjing International Expo Center, the Asia Outdoor Show celebrated her tenth birthday in a blessing of industry.

This year, with 50,000 square meters of exhibition space, the total number of exhibitors reached 617, a slight increase from the previous year (2014: 613). The four-day exhibition period attracted 19,002 professional visitors from all over the world (2014: 17,298) ); 459 reporters participated in the on-site report.

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Representatives of the German partners visited the 10th Anniversary of the Asia Outdoor Exhibition and highly praised the achievements of this exhibition. Stefan Reisinger, general manager of the European outdoor exhibition project, said: “It is a pleasure to see this year’s outdoor exhibition in Asia being very successful. The slowdown in the growth of the outdoor market in China in the past three years has led to a closer unity of outdoor exhibitions in Asia. On this platform, we have also established a true industry platform in the decade, which is one of the reasons for our success."

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Andreas Brand, mayor of Friedrichshafen, Germany, also visited the exhibition site. He said: “This year is the tenth of the outdoor exhibition in Asia, and also in Nanjing, China and Friedrichshafen in Germany. In the tenth year of cooperation, we have come here to celebrate the success we have achieved together in the past ten years.Our long-term cooperation began with Mr. Knott Jaeger, who collaborated with our Chinese partner to create a new Asian outdoor environment. I believe that as long as we work together, Nanjing and Friedrichshafen will usher in the next decade of common prosperity."
Director Li Xi of the Asia Outdoor Exhibition Project said: “We are very pleased to see the exhibition’s dramatic increase in the number and quality of professional visitors. More than 90% of the professional outdoor shops and channel distributors in the country have attended this year. Visible, come to Nanjing to participate in Asia. Outdoor exhibitions have become a must for outdoor people."
This year, 617 exhibitors were present to demonstrate their new technology trends and trends. From functional footwear to lightweight outdoor equipment, from camping to hiking, from running to skiing, the show included virtually all product categories in the outdoor industry. Far more than that, on-site, various cooperation activities, industry forums, and big coffee sharing are performed in turn, and the intensive degree of activity leaves audiences dizzying.

China Outdoor Brand Alliance strongly supports exhibitions, and COA Outdoor Summit Forum promotes healthy development of the industry

The China Outdoor Brand Alliance (COA) reaffirmed the “Sanyi Manifesto” at the 2015 Asian Outdoor Show: COA supports three platforms and one standard. The three platforms are the Asia Outdoor Products Exhibition, the COA Outdoor Summit Forum, and the COA Outdoor Sports League. One standard is the COA outdoor product quality standard.

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On July 24, the first COA Outdoor Summit Forum kicked off the speech of COA President and Chairman of the Pathfinder Group Mr. Sheng Faqiang. Sheng Faqiang said that the COA Outdoor Summit Forum is the latest achievement after the formal establishment of the COA. The Forum will be held regularly every year in the future. It hopes to use the outdoor summit forum to achieve the purpose of disseminating new knowledge, exchanging experiences, strengthening cooperation, and inspiring the future. Outdoor industry colleagues support and help. The forum was highly rated by a large number of viewers and 90% of the visitors said they would continue to participate in the next year's summit forum.

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During the exhibition, China Outdoor Brand Alliance held the COA China Outdoor Industry Report Conference and the COA Industry Standard Press Conference. At the meeting, COA launched a certified down product quality standard. The move is expected to provide consumers with COA-certified outdoor sports high quality down products through high quality down standard, certified down purchasing channels, and designated down testing agencies.

Upgrading with activities: Dry climbing challenge, youth outdoor education forum, diving area, club house, etc. debut; running area expansion; happy teahouse, lobster feast popular

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The Asian Outdoor Industry Award, which has always been to discover outstanding products and provide display opportunities, was held in the grand award ceremony on the afternoon of July 23rd. A total of 26 products from 22 brands broke out and won the industry award. Among them, China still has a strong momentum of creation. A total of 13 local branded products have won awards. From these award-winning Chinese creations, it can also be seen that with the gradual maturity of the Chinese outdoor market, Chinese outdoor brands are paying more and more attention to product design.

The scale of the 2015 Asia Outdoor Show Running Pavilion has expanded and 30 brands of running-related products have been stationed. The products have been shared with TRX training, model stores, and events, and they have been shared by the exhibitors. In this regard, Yan Wei, runner equipment, said: "The market segment must be the most mainstream consumer market in China in the future. Asia Outdoor shows what it has done. It is very important to promote the market a few years later. I believe this. The investment will be very rewarding in the next 3 or 5 years."

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The 2015 Asia Outdoor Dry Challenge Competition, which was fully supported and sponsored by Kaile Stone KAILAS, made the audience stunned and screaming at times. Zhong Qixin, Wang Qinghua, Zhao Zhongjun and other rock-climbing elites were in close contact with everyone at the scene. They shared the stories behind the climb. The audience enjoyed a visual feast as well as a spiritual baptism.

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As the off-site cooperation activities, on the evening of July 25th, the 3rd Zijin Mountain Fluorescence Running event co-founded by Asia Outdoor Exhibition and Sanfu Outdoor Company and titled by Nordland Brand Nordland was conducted as scheduled. From 21KM mountain challenge to 14KM fluorescence experience, from running to sprint, from band performance to beer party, thousands of “mountainous heroes” interpret the joy of running with sweat and smile. This creative night event with a combination of happy elements allows runners to run happily and have fun! Overturned runners have agreed to see you again next year.

During the exhibition, the first Asian Youth Outdoor Education Development Forum successfully opened and attracted the attention of the outdoor industry, outdoor education industry, and camp industry. The numerous industry celebrities brainstormed at the forum. After the meeting, they all expressed that they participated in this forum. The sub-forum has gained a lot of revenue and will continue to participate in the next year. The “Club House” and the Group Procurement Association, which were first introduced, are targeted at providing a direct and efficient link between clubs, shopping malls and supermarkets and outdoor brands. Docking platform.

The Asia Outdoor Exhibition, as a trade platform for industry exchanges, information transmission, and trend communication, has also attracted many brands to initiate various activities on the spot.

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The Pathfinder Holdings Group Co., Ltd. Rebranding Launch Ceremony, the First China Outstanding Outdoor Team Leader and Compass Awards Ceremony, the O2O Upgrading Press Conference for the Intelligent Outdoor and Outdoor Industry Chain, the Search for Lights, Charity Sale, and the Travellers' Ease Subaru "sharing sessions and other activities are held on the spot.

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In addition, there is no more than a happy teahouse in the exhibition area that enjoys a very popular show. The big coffee is gathered here, tea tasting is the way, and the cross-border integration of tea and outdoor is promoted. The lobster feast on the second day of the show attracted the participation of more than 380 friends in the industry. It was accompanied by lobster and wine. Everyone talked loudly about it, and it was a pleasure. The largest number of lobster feasts in the history of the Asian Exhibition was born.

As Mr. Zhong Chengzhan, the general manager of the COA deputy chairman Kailas brand, said: “Asian show is not only a trading and communication platform, but has gradually become an annual party! This is my favorite Asian show!”

According to the on-site professional audience satisfaction survey report, 93% of the audience were satisfied with the exhibition, and 95% of the audience said they would continue to come to Nanjing to participate in the exhibition next year.

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The 11th Asian Outdoor Exhibition will be held at Nanjing International Expo Center from June 30th to July 3rd 2016. Welcome to the official website of Asia Outdoor Exhibition to check on the latest developments.


The above content is reprinted from the official 2015 official partner Asia Outdoor Products Exhibition official website

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